• Avid Interplay | Production

    The drive for faster, more integrated content is stronger than ever, and as audience expectations rise, content production has to step up to match them. Avid's Interplay | Production is built for highly collaborative broadcast and media production, allowing networks of producers and creators to quickly and simply build content.

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  • IBC 2017 - Avid Media Central Announcements



    Wow - brilliant big changes aimed at making the Media Central Platform properly modular.  Most exciting is a module directly for post, at last !


    We will have a cost effective next generation solution for collaborative working for small workgroups

    Designed initially for up to 20 users but highly scalable and possible to expand the solution to include the other elements from the platform

    Gone are the old product concepts of Interplay Pam, Mam, iNews etc and we see modules instead which at long last gives us 1 client able to leverage all of the power of the platform


    Lots of innovation coming including a premiere panel for seamless workflows within the platform


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